I’ve spent my whole life immersed in small business culture.

This is what I’ve learned.

My parents bought a restaurant when I was two years old. It was my dad’s dream to run a business. We ran two successful businesses in the span of 18 years.

As a child I spent many days coloring in the corners of our restaurant, observing the work ethic that it takes to run a business. My summers as a teenager were spent working, filling in wherever I was needed. Working weekends home from college also reinforced the importance of helping out my family when needed and stepping up to the plate.

Lessons I’ve learned from the small businesses I have been a part of

Authenticity always wins

From Lundy Layne, a home decor and clothing boutique

People are drawn to authenticity, not fakeness.

Being honest, vulnerable, and staying true to your values creates trust.

It’s not about perfection, it’s about showing up as you are.

Community is everything

From Uliveto and Gersi, the restaurants I worked at during college

Small businesses are built on relationships. Having loyal customers that you know by name, and their weekly order, is what keeps them coming back.

Community also has to be from within and having a strong inner core is what truly lasts.

Passion fuels success

From Frances Kahn, the luxury boutique that I manage their social media

Passion is what drives a business to fruition and maintains strong employees, loyal customers, profit and new ideas. I have learned to fuel my creativity and encourage passion in my work and personal life.