As a team, identify a current brand that is underperforming and analyze the reasons behind the disconnect. Then, develop a featured product line within the brand that aligns with both consumer desires and current industry trends.Skills
Research the beauty industry and modern approaches to skincare
Analyze industry and consumer research to predict what future consumers want to buy
Study consumer behavior, current zeitgeist and emotional connections to skincare trends and ingredients
Collect extensive data and conceptualize into a slide deck that is clear, visually appealing and sellable
