Lola Tung for American Eagle

The Sydney Sweeney x American Eagle collab is what everyone is talking about

Here’s what I would do if I were on the American Eagle team

This missed the mark..

Introducing

The Summer I Turned Pretty Star

and Gen Z Influencer

Lola Tung

But wait

We have seen her for American Eagle before

Why it worked

  • Inclusive cast that allowed American Eagle to introduce a reinvented “traditional Americana”

  • Connected with Gen Z customers and the way they shop

  • The cast represented a way for young consumers to buy a part of the show

  • Emphasized “togetherness” and community which is what the show and brand are about

“We always push ourselves to be at the forefront of American youth culture,”... no doubt that ‘Outer Banks’ made more of an impact on Gen Z than any other streaming show last year. These are real kids and they really are fans of our brands. Their styles are casual American led by jeans.”

CMO, Craig Brommers

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